Paraben- and phthalate-free IL MAKIAGE is a consumer-tech company which builds and scales digital-first brands to disrupt the offline-dominated beauty industry. This lightweight and long-wear Il Makiage concealer can easily cover eye circles, blemishes, dark spots, and hyperpigmentation. 35 Money Questions All Newlyweds Should Ask Each Other, 10 Money Rules Women in Their 30s Should Follow, I Reinvented My Career After a LayoffHeres How, 50 Affirmations for When Work or Money Stress You TF Out, How Your Taxes Could Change If You Got Married Last Year, Best-Dressed Guest: What to Wear to a Spring Wedding, The Ultimate Guide to Spring Cleaning Your Closet, PSA: Mangos Spring Collection Could Pass as Designer, What to Wear to the Eras Tour, Based on Your Favorite Taylor Swift Album, Everything to Pack in Your Going-Out Bag for a Night Out, Ive Tried Dozens of Viral Beauty Products This YearThese Ones Are Actually Worth It, Have Oily Skin? 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At $45, I wasnt ready to throw my money at something Id never seen someone I trust try before and I pretty much only wore dewy, medium-coverage products for years, which made this an immediate no in my book for a long time. Please refresh the page or navigate to another page on the site to be automatically logged in, Please refresh your browser to be logged in, 12 best foundations for mature skin that hydrate, moisturise and brighten your complexion, 10 best BB creams that give glowy, lightweight coverage, 10 best red lipsticks that are long wearing and don't smudge. However, if you do find your recommended match is wrong, the brand allows for customers to return the foundation, in any condition, within 60 days, and receive a full refund, so you can try the quiz again or cut your losses. Applying IL MAKIAGE WOKE UP LIKE THIS foundation! This item will be sent through the Global Shipping Programme and includes international tracking. "Companies that are not considering an IPO don't issue a press release saying that tokens will convert at the time of an IPO.". In his work at Renaissance Capital, Kennedy tracks every initial filing for the firm's clients. However, we wouldnt put it solely down to the quiz. Overview Il Makiage has a consumer rating of 4.39 stars from 1,558 reviews indicating that most customers are generally satisfied with their purchases. I'll see you guys in my next video! Women's Health participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. I can spot gimmicks and marketing tactics, and I have a strong eye for what products I actually want to try and what is just a blip on my radar. . Sign up for our newsletter to get honest reviews on . The end just has a quick makeup application on fast forward. Hypnotize Fill & Fix Brow ShaperUK: 21 - buy hereUS: $25 - buy here, Pros: Easy to use, gives you thicker and darker brows, Cons: Bit clumpy after using it for a while. Launched in 2018 by brother and sister duo Oran Holtzman and Shiran Holtzman-Erel, the heart of Oddity's business model is its proprietary technology including tech developed by a former Israeli defense official and the billions of data points it has collected from its millions of users. But finding one that checks off all of those boxes can be hit or miss. Oddity the direct-to-consumer beauty and wellness platform known for its ubiquitous Il Makiage social media ads is making money and growing in an environment that's increasingly risky for purely digital retailers. You can then buy it as a one-off purchase for 36, or subscribe to delivery of a new bottle every four months for 33. I also tested this foundation on a hot day in my apartment with less-than-stellar A/C, and it didnt melt off even when I was sweating up a storm. Israeli-owned cosmetics company Il Makiage closed a $130 million private fundraising round that put the company's value at $1.5 billion, making it the newest unicorn owned by Israelis. productslearn more about, About My Skin: Combination to oily and prone to acne scarring, The Science: Water-binding hyaluronic acid, How to Apply: Use a few good pumps and blend, The Value: Pricey, but a little goes a long way, Reviewed: Il Makiage F*ck I'm Flawless Concealer Is an IRL Filter, Woke Up Like This Flawless Base Foundation. Buying complexion cosmetics online can be tricky, but IL MAKIAGE expertly shade matches to your skin tone without ever having seeing your face. Both came in lovely matte cases with branded engraving as a sleek touch. "We're actually going a layer deeper into specific product attributes that will matter to the customer.". Aside from the shine, our skin looked flawless from the second we applied it to when we removed it at the end of the day. ', 'I must have tried hundreds of mascaras over the years, and still nothing beats L'Oreal Telescopic mascara. Get it wrong and its a costly error thats difficult to remedy once youve already tried the product. Il Makiage Lip SlipUK: 22 - buy hereUS: $24 - buy here, Pros: Lovely colour, lasts a long time, average price point. The foundation is very light, dries down matte. If a foundation can withstand a hot, sweaty day, it can do practically anything. If you have dry skin use a good moisturizer or skin oil. Just when I was convinced there may not be a foundation that meets all my requirements, I came across the Il Makiage Woke Up Like This Foundation. Create an account . He pointed to Oddity's token offering as further evidence the company could soon have a public stock ticker. Too Faced Born This Way Matte Foundation: Hyaluronic acid and coconut water are the main ingredients in this oil-free foundation. Free delivery for many products! Since its U.S. launch in 2018, Oddity has achieved profitability, the company said, making $380 million in gross sales in 2022. Foundation Makeup | IL MAKIAGE Not in love? The survey is detailed and thorough, just be certain with your answers before you commit to buying the foundation to avoid disappointment. In short, these are quality eyeshadow palettes. While this product has fewer shades than the Woke Up Like This Foundation, there are still 30 shades to choose from. Its not flat or matte by any means, but it definitely doesnt look shiny either. Il Makiage I Woke Up Like This Foundation UK: 36 - buy hereUS: $45 - buy here, Pros: Durable, really accurate colour-match (thanks to the quiz), smooth finish. "And, in my view, for Oddity, we are really creating the next generation, one of the most important consumer companies truly of our lifetime.". As someone whose skin is often dry and tight after applying mattifying foundations, Il Makiage's hyaluronic acid-infused formula caught my attention. Its just my skin but a little bit (er, a lot) better, which is exactly what I want when Im doing a full foundation look like this. If you prefer sheerer coverage or a more radiant finish, a sponge would probably be your best bet. But the wearability is still excellent on this because I feel like it gracefully fades rather than removes in patches or slides off my face like other foundations. Pros: Durable, really accurate colour-match (thanks to the quiz), smooth finish Cons: Quite cakey when applied too much After completing the (very detailed) colour-match quiz online, I was really excited to see which shade . I Tried Sona Beauty's Golden Touch FoundationHere Are My Honest Thoughts, Here's Exactly How to Make Your Makeup Sweatproof, MAC's Studio Fix Fluid Foundation Is as Camera-Ready as Ever, Shades for Days: 12 of the Best Foundations for Dark Skin, We Tested 32 Setting PowdersThese 14 Are Worth Buying, Fenty Beauty's Soft Matte Foundation Kept My Skin Shine-Free in the Georgia Heat, The 15 Foundations Celebrity Makeup Artists Use on All Their Clients, Reviewed: Nars' Sheer Glow Foundation is a Lightweight Must-Have, Haus Labs' New Foundation Is Worth The TikTok Hype, e.l.f. The Woke Up Like This Flawless Base Foundation is worth the hype. Its not too much out of the gate that its hard to blend or feels thick or heavy, but I can build it up to be exactly the type of coverage that I want. For only $28, you can purchase a 7mL tube of this effective concealer. Il Makiage claims this foundation has buildable medium-to-full coverage with an ultra-lightweight feel and seamless blend (which sounded impossible to me, TBH). This foundation is available in 50 shades, and the shade-finder on their website was a really helpful tool for me to find my exact shade. If you buy something through our links, we may earn an affiliate commission, at no cost to you. Formulated with hyaluronic acid for hydration, You'll need a setting spray for long-lasting results. Oddity is seeking to disrupt the legacy beauty and wellness market by replacing the in-store experience with product recommendations driven by artificial intelligence and data. Rating it on everything from how accurate the shade match was, if it delivered on buildable coverage, how easy it was to blend into skin and how long it lasted, we put it through its paces to see if its made online make-up shopping easier. View basket for details. 'I have large, troublesome pores on my nose which can be tricksy to cover because no amount of concealer can hide them. When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. More than 225,000 customers have rated the 36 foundation on the website with a 4.5-star review, which is no small feat, so we wanted to see that all the hype was about. Not every product by Il Makiage is vegan, although the foundation is 100 per cent all the more reason to treat yourself. Creating a golden smokey eye was a complete breeze. Once you realise you only need a small amount for effects, it does the job pretty nicely. offers 35 different shades, while Il Makiage provides 50. Oddity is in the process of integrating the tech into its Il Makiage powermatch quiz to improve accuracy. Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 26K views 2 years ago IL MAKIAGE WOKE UP LIKE THIS FOUNDATION | Dry Skin Review. In my experience, they tend to last longer than dewy finishes. Data is a real-time snapshot *Data is delayed at least 15 minutes. We tried the Il Makiage foundation to see if its worth the hype. Everything by Il Makiage is thankfully 100 per cent cruelty free, as the brand is against animal testing. (Spoiler alert: I am TRULY OBSESSED.). Aqua/water, Cyclopentasiloxane, Dimethicone, Isododecane, Talc, Peg-10 dimethicone, Ethylene/acrylic acid copolymer, Octocrylene, Alcohol denat, Peg-4, Isononyl isononanoate, Caprylyl dimethicone ethoxy glucoside, Polymethyl methacrylate, Myristyl lactate, Polysorbate 20, Sodium chloride, Disteardimonium hectorite, Cetyl dimethicone, Dimethicone/vinyl dimethicone crosspolymer, Benzyl alcohol, Sodium dehydroacetate, Hydrogen dimethicone, Silica, Magnesium aluminum silicate, Tocopheryl acetate, Triethoxycaprylylsilane, Aluminum hydroxide, Polymethylsilsesquioxane, Disodium edta. Got a confidential news tip? However, I did touch up my skin a little bit after 10 hours because I noticed the areas I touch my face a lot (like leaning on my chin) were starting to wear down. Il Makiage I Woke Up Like This Foundation UK: 36 - buy here US: $45 - buy here. I tried two colours of this and found both really bold, easy to apply evenly and hydrating for your lips. 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