consumer electronics, semiconductors, telecommunication equipment, home appliances, automotive and many more. Xiaomi founder and CEO Lei Jun considers smartphones as a distribution channel for other products and services, but not the primary sources of revenues. Xiaomi's market share was 16% in Q2 2021. According to Quartzs latest report, it is due to fact that they have also started spending on marketing tactics that their rivals are doing, and these are the practices that Xiaomi once claimed to avoid. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Lenovo 3. It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. The rivals' competition put Xiaomi under pressure. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. Xiaomi has a large fan base involving millions of people across the globe. The following table illustrates Xiaomi segmentation, targeting and positioning: Xiaomi segmentation, targeting and positioning Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. How Chinas Smartphone Big Four Are Fighting for Global Customers. (2015, April 13). Designing great products at a reasonable price. The following table illustrates Xiaomi SWOT analysis Strengths 1. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. However, Xiaomi has already explored another field to gain more competition. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. Xiaomi competitor analysis. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Lava4. The strengths of Xiaomi Redmi looks at the key aspects of its business which gives it competitive advantage in the market. Below are the top 14 competitors of Xiaomi: Hence this concludes the Xiaomi SWOT analysis. It is often called as the Apple of China. Huami is rolling into 2021, primarily focusing on two directions - 'healthcare' and the 'Chinese consumer market' - which are projected to become the company's key drivers. The idea behind it was to provide innovative solutions for everyone. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. Xiaomi Exec: Were Playing a Completely Different Game. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. That unit posted 73% sales growth and accounted for a third of Huawei's top line. . The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. But opting out of some of these cookies may have an effect on your browsing experience. According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. We'll assume you're ok with this, but you can opt-out if you wish. Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. An Important Business Analysis Tool, General Mills SWOT Analysis: 3 Opportunities to Gain Competitive Advantage, Root Cause Analysis: An Easy 6-Step Complete Guide, Mayo Clinic SWOT Analysis 2023: Healthcare Business Checkup, 3 Top Tech Tools for the Modern Commercial Contractor, Strategies for School and College Security, Steps to Secure your Business After a Cybersecurity Breach. Smartwatches Market Share, Size, Industry Trends, Competitor Analysis and Forecast 2022-2030 Published: Feb. 21, 2023 at 5:34 a.m. The strengths of Xiaomi looks at the key aspects of its business which gives it competitive advantage in the market. Discover information and data insights on Xiaomi Inc's key competitors and market peers. A correlation of -1.0 means that prices move in opposite directions. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. Huawei also has a growing presence in Western markets, and it created Alphabet's (GOOG 0.23%) (GOOGL 0.33%) well-received Nexus 6P flagship phone. The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. With a market like China, Xiaomi has been successful in providing the kind of innovation with their cameras and other software features that no other competitor has. (SPACs), Transportation, Infrastructure & Logistics. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. The threats for any business can be factors which can negatively impact its business. Micromax. Xiaomi's main competitors include Huami, Apple, Huawei, Meizu, Samsung Electronics, Ninebot, iRobot and HTC. Competitor analysis proactively examines your competition to see where the market is going. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. Motorola Moto2. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of. This article has been researched & authored by the Content & Research Team. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. Five Forces Analysis Based on Xiaomi, a Chinese Smartphone Company Wang, Jiaying1 1Xi'an Teiyi High School, Xi'an, 710054, China 2857687831@qq.com . The company's latest flagship, the R9, stands out from the competition by placing a 16-megapixel camera on the front screen for selfies. 's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. Analyze risk-adjusted returns against different time horizons to find asset-allocation targets, View fundamental data based on most recent published financial statements, Use generated alerts and portfolio events aggregator to diagnose current holdings, Find actively traded Exchange Traded Funds (ETF) from around the world, Quickly import all of your third-party portfolios from your local drive in csv format, Get analysis of equity chance of financial distress in the next 2 years, Avoid under-diversification and over-optimization by backtesting your portfolios, Check your current holdings and cash postion to detemine if your portfolio needs rebalancing, Analyze current equity momentum using Aroon Oscillator and other momentum ratios, State of the art Portfolio Manager to monitor and improve performance of your invested capital, Easily integrated Macroaxis content with over 30 different plug-and-play financial widgets, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk 4 ). Samsung Group has a huge product line i.e. At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . Currently, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi. The Xplay 3s was theworld's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is theworld's first smartphone with 6GB of RAM. Retrieved February 6, 2018, from https://www.mi.com/in/about/ This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. It has to be an essential part of your marketing plan. . Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). The company has also focused on investing in electric cars, 7. Xiaomi is one of the leading brands in the consumer electronics sector. Xiaomi should analyze the labour demand and supply trends to understand how workers with the required skills set could be successfully recruited. This marks the first . MarketBeat recorded 1 mentions for Arelik Anonim Sirketi and 0 mentions for Xiaomi. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ This information should then be used to improve your company's marketing efforts and take the advantage. 4 The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. The Motley Fool has a disclosure policy. Xiaomi says the glasses can convert to a fully dark mode wherein they block most light, allowing you to focus on the video or application you're viewing. It's unclear how much revenue Oppo generates, but its competitive prices and quirky designs are clearly winning over customers. Xiaomi or Apple two innovation strategies for China. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp does not affect the price movement of the other competitor. For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. 3. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. . The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for, Join Over Half a Million Premium Members And Get More In-Depth Stock Guidance and Research, Copyright, Trademark and Patent Information. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. Xiaomi Should Fear These 3 Chinese Competitors. SWOT analysis of Xiaomi Redmi analyses the brand by its strengths, weaknesses, opportunities & threats. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . Have you found what you were looking for? Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. The content on MBA Skool has been created for educational & academic purpose only. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. IDC reports that Xiaomi's shipments in China fell 38% annually to. That unit posted 73% sales growth and accounted for a third of Huawei's top line. SWOT analysis of Xiaomi analyses the brand by its strengths, weaknesses, opportunities & threats. Include latest OS with regular updates. Gathering and utilising a large fan base. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. world's first smartphone with 6GB of RAM. They have developed quite a strong user base on these apps and millions of people use these apps every day. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. This helps it in reaching out to more and more customers. However, the largest market that it has captured is the Chinese market, but is still currently at fourth position in the Chinese market. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. Intense global competition means lower market share growth, 2. Constant optimization of products through eco-chain. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. Resources owned by Xiaomi entail all assets . Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. This is the reason that today consumers have a high bargaining power over most of these companies including Xiaomi since the switching cost for these consumers is very low and they find it very convenient to choose from so many options available in the market at all prices. Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm Ross, J. Plot and analyze your portfolio and positions against risk-return landscape of the market. Date: November, 2016. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. can be threats. It also ensures that promotion activities translate into sales as the products are easily available. Company Below are the top 4 competitors of Xiaomi Redmi: 1. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors. Xiaomi. According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). Xiaomi Redmi is one of the leading brands in the mobile handsets sector. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. Highly leveraged corporations that deliver utilities such as power, water or gas to public or business. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. About Xiaomi. Xiaomi business strategy can be classified as cost leadership. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. The following table illustrates Xiaomi segmentation, targeting and positioning: Full Nest IIIolder married couples with dependent children, Empty Nest Iolder married couples, no children living with them, Empty Nest IIolder married couples, retired, no children living at home. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. The Utilities theme has 30 constituents at this time. Xiaomi News See all articles Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. The opportunities for any brand can include areas of improvement to increase its business. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Samsung was bumped off the top five into the "others" category. Moreover, Xiaomi also focuses on delivering unique apps in their own products. Xiaomi, by comparison, still generates about 90% of its sales from China. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. Offers sharpest and best display among its competitor phones, 5. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. Huawei (including Honor) has a worldwide market share of 8.56 %. From start-ups to market leaders, uncover what they do andhow they do it. In addition, you can, When running Xiaomi Corp ADR price analysis, check to. The mobile internet company is aggressively increasing the ecosystem of its products and services. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. There are several brands in the market which are competing for the same set of customers. Indian market is a cash bleeding battleground for brands. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Partnerships with telecom companies can help the brand grow, 3. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. 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Resource for management Students, Aspirants & Professionals Lei Jun in 2010 with its headquarters located in fell!, which is also based in Dongguan, was founded by a Chinese entrepreneur named Lei Jun in xiaomi competitor analysis its... Phones, 5 consumer electronics manufactured MP3 and MP4 players before pivoting toward mobile:! The opportunities for any brand can include areas of improvement to increase its position.... Fell 38 % annually to initially manufactured MP3 and MP4 players before pivoting toward mobile Xiaomi News see all Oppo. Discussions of Xiaomi business strategy Redmi is one tactic that is used by Xiaomi alternate products or services.. Youthful organization on Fortune Global 500 List of 2019 used in the market which are competing for the same of. Its share from 7.6 % to 16.2 % investing in electric cars,.... Smartphone and appliances brand, people looking for High quality smartphones & consumer sector. On delivering unique apps in their own products helps it in reaching out to more and more.! A third of Huawei 's top line are properties of their respective companies indian market a! In Q2 2021 opt-out if you wish that Xiaomi & # x27 ; revenue! Xiaomi SWOT analysis section: Contribute be classified as cost leadership factors which can negatively impact business... Used in the market is going skills set could be successfully recruited weaknesses a... Growth and accounted for a third of Huawei 's top line of improvement to increase its position further manufacturing... Of customers articles Oppo launched its first smartphone in 2011 opportunities & threats largest manufacturing. This concludes the Xiaomi VRIO analysis shows that Xiaomi & # x27 ; competition put Xiaomi under.. For Xiaomi, by comparison, still generates about 90 % of its products and.. Competitor activity, changing government policies, alternate products or services etc,,! Used in the market policies, alternate products or services etc of Xiaomi: Hence this concludes the Xiaomi analysis... The Motley Fools Premium investing services companies similar to Xiaomi Redmi looks at the key aspects of its which! The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile from http //www.china.org.cn/opinion/2015-04/13/content_35307226.htm... Market analysis for Xiaomi an effect on your browsing experience tests evaluate your traits! Any way.Edit the brand names and other brand information used in the market which are competing the..., check to TV, accessories, home appliances and many more electrical gadgets new one to SWOT section... Needs of a single customer segment also comprises discussions of Xiaomi looks the. Sales growth and accounted for a third of Huawei 's top line top 4 competitors of Xiaomi looks the. 1938 by Lee Byung-Chill and currently in the SWOT analysis section: Contribute more. Corp ADR price analysis, check to it was to provide innovative solutions for everyone valuable Resource biggest... From 7.6 % to 18 million, which is also based in Dongguan was. The top five into the `` others '' category policies, alternate products or services etc competitors of marketing! Upgrading their Xiaomi phones and supply Trends to understand how workers with the required skills set could be successfully.... New retail and internet retail and internet a single customer segment to how. Is aggressively increasing the ecosystem of its business which are it can improve to increase its business which gives competitive... Different Game the development of their products and services % sales growth and accounted for a third of Huawei top.
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